THE GREATEST TEAM YOU’VE NEVER HEARD OF
Lee Tze Ming
Tze is a co-founder and director at STUCK, a multidisciplinary design studio that fluidly bridges physical products, digital interaction and user experiences. He loves Singapore and football, in no particular order.
This is a creative appropriation of, and homage to, the Nike ads for the FIFA Women’s World Cup 2007, which celebrated the unsung heroes of women’s football on a global stage. “The greatest team you’ve never heard of” reimagines PPE overalls with national jersey prints, bringing to the fore the individuals behind the veils of PPE and celebrating the role of the team in dealing with the COVID-19 pandemic.
The work also serves to contrast the ongoing discussion around celebrity with the status of our essential workers, who have made hefty sacrifices on the frontlines out of professionalism when there are no trophies or rewards to play for.